To create excitement around the new shoe floor at the Bloomingdale’s flagship store, we created a campaign called “The <3 of Shoe York”. This concept involved larger-than-life shoes in various New York City settings. From storyboarding to art directing on set, and giving creative direction to our CGI partner, I was able to create a library of videos and images. From there, I designed a variety of marketing creative including a microsite, emails and social media assets to name a few.