The Heart of New York campaign was created to generate buzz around the flagship store at 59th Street prior to it’s storewide renovation. For this campaign, we casted New York-centric celebrities to explain why they love the city, and why Bloomingdale’s 59th Street is at the heart of it.

I worked on this project from concept to creation. From pitching props for the shoot and directing the video editors, to designing MTA subway ads and the Hamptons Jitney bus.