C-Bright Putty Primer launched in 2022 by e.l.f. Cosmetics. As the lead Art Director, I wanted to give this campaign a look that leveraged the fruity ingredients and the brightening effect of the product. Not only did I use these aspects in the photography, but I designed the assets using a bright playful type and cheeky stickers. The campaign included mostly digital assets such as a storypage, homepage, emails, social media, paid media and a video. Team credits below.