Power Grip Primer launched in 2022 by e.l.f. Cosmetics. This product quickly gained hype as a viral sticky, grippy primer and I tried to convey that in the art direction and design by using facial expressions, props and super power graphics. The campaign included a variety of digital assets including a storypage, homepage, social media assets, paid media and more. Team credits below.
Model Photography: Model: Elle Dawson, Photographer: Angela Marklew, Makeup Artist: Colby Smith, Hair: Jeff Francis, Styling: Liz Cresci, Creative Directors: Francine Dreyfus & Nina Sulcov, Producer: Jessica Kahn, Retouching: Jessica Gaber
Still Life Photography: Photographer: Alex Bohn, Prop Stylist: Aude Angot, Creative Directors: Francine Dreyfus & Nina Sulcov, Producer: Jessica Kahn, Retouching: Jessica Gaber