Halo Glow Wands launched in 2023 by e.l.f. Cosmetics. As the lead Sr. Art Director, my challenge was to keep the Halo Glow franchise look and feel while refreshing the creative and giving the Beauty Wands their own spotlight. The campaign included digital assets, a campaign video, stand alone store fixtures and even an OOH subway campaign in London England. Team credits below.
Model Photography: Photographer: Lara Callahan, Models: Vie Chiadic & Danyele Bennett, Makeup: Colby Smith, Hair: Jeff Francis, Nails: Martha Fekete, Creative Direction: Francine Dreyfus & Nina Sulcov, Production: Jessica Kahn & Heloise Goodman, Video AD: Jonathan Galan
Still Photography (done in two parts): Photographer shoot 1: Alex Bohn, Prop Stylist shoot 1: Michele Faro, Photographer shoot 2: Ben Alsop, Prop Stylist shoot 2: Erica Oblak, Creative Direction: Francine Dreyfus & Nina Sulcov, Production: Jessica Kahn & Heloise Goodman, Video AD: Jonathan Galan