O FACE Satin Lipstick launched in 2023 by e.l.f. Cosmetics. I worked on the campaign as the lead Sr. Art Director from concept to execution. Viral makeup influencer Meredith Duxbury was the face of the campaign, and we drove her expressiveness home with cheeky copy, diverse parts models and a sleek overall design. The campaign included digital assets, OOH, a TV spot and even had a song called Lip Positions. Team credits below.
Model Photography: Model: Meredith Duxbury, Parts Models: Kalah Christina, Melissa G, Shosheba & Bryson Mac, Photographer: Nico Kern, Makeup Artist: Colby Smith, Manicure: Martha Fekete, Creative Directors: Francine Dreyfus & Nina Sulcov, Producers: Jessica Kahn & Heloise Goodman, Retouching: Jessica Gaber, Video AD: Jonathan Galan
Still Life Photography: Photographer: Jonathon Kambouris, Prop Stylist: Michelle Faro, Creative Directors: Francine Dreyfus & Nina Sulcov, Producers: Jessica Kahn & Heloise Goodman, Retouching: Jessica Gaber, Video AD: Jonathan Galan