As the Sr. Art Director of e.l.f. Cosmetics I oversee a team of Art Directors and Designers. My team concepted and designed this launch of Lip Oil Glimmers for e.l.f. Cosmetics in 2024. As we already had a lip oil launch, we made this concept “her moody older sister”, leaning into sultry lighting, sexy styling and blings EVERYWHERE! This campaign was made up of a ton of digital assets including a hompage, campaign video, social media assets, paid media and more. Photography and team credits below.

Model Photography: Photographer: Guy Aroch, Models: Aalyah Ross, Kennedie Dobine & Lily Brahms, Makeup: Nicole Faulkner & Colby Smith, Hair: Jeff Francis, Styling: Liz Cresci, Nails: Mei Kawajiri, Set Design: Chris Gaskill

Still Photography: Photographer: Alex Bohn, Stylist: Michelle Faro

Internal Team: Art Director: Amanda Goldstein, Creative Director: Nina Sulcov & Francine Dreyfus, Video: Jonathan Galan & Andy Akbik, Design: Yasmin Romzee, Copy: Richard Quigley

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