Halo Glow Powder launched in 2024. As the lead Sr. Art Director, I needed to concept and execute the look and feel for the new product while keeping the franchise aesthetic in mind. Playing off both the name and the “cloud skin” trend, I decided to take this campaign into the “heavens”. I shot product and models as ethereal angels, and incorporated both illustration and CGI. Once the campaign was designed and executed, it included a vast range of assets including emails, social, paid media, homepage assets and video. Later on as a second pulse, the assets were used by an agency for a secondary campaign featuring artist, Meghan Trainor.